RANGE PLANNING GUIDE · 03 NOV 2026
Planning a Tiered Private Label Pet Supplement Range
Most private label buyers do not launch one product — they launch a small range, and the first question is which products belong together. This guide shows how to read the structure of the LANDCE catalogue by series, pack and health direction, so a range can be planned without two SKUs competing for the same customer.
Read the catalogue by series first
The product pages group items into named series, and each series maps to a recognisable format and pack. Products in the Liquid Series that publish a net content list 60 ml per bottle — for example JD-130, SP-130 and FD-130. Products in the BoCui 300 Series that publish a net content list 80 ml per bottle, and several of them are described as emulsions, such as JD-300 and ID-300. On the tablet side, BAIEN Tablet Series items such as CA3000 and RD3000 list 20 tablets per box, while several BAIEN Excellence Series items list 400 mg × 40 tablets per bottle. Soft chews such as XYXK004 list 2.5 g per chew and 120 chews per 300 g jar.
The series name is a shortcut to format and pack. It is not, on its own, evidence that one product is stronger, newer or better than another, and it should not be presented that way on your own labels.
Then map products to health directions
Every product page also lists a health direction. Several directions are covered by more than one format, which is where range planning decisions sit:
- Musculoskeletal: JD-130 (60 ml liquid), JD-300 (80 ml emulsion), JG-300 (80 ml calcium emulsion) and CA3000 (20 tablets per box), all in the Joint & Bone range.
- Urinary and kidney: UD-300 and RD-300 (80 ml), plus tablets such as RD3000, SSK and LSPM, in the Urinary & Kidney Care range.
- Digestive: SP-130 (60 ml), SP-300 (80 ml), JSQ (5 g × 14 sachets per box) and BWL tablets, in the Digestive Health range.
- Feline endocrine: SD-130 (60 ml) and SD-300 (80 ml).
Three ways to build a range from this structure
One format, several directions. Choosing one series across several health directions — for example all 80 ml BoCui 300 liquids — keeps packaging, dosing logic and shelf presentation consistent. Many BoCui 300 pages list the same usage line of 1 ml per 4 kg body weight twice daily, which makes a shared label dose table possible, though each SKU's dose must still be confirmed individually.
Two formats, one direction. Offering a liquid and a tablet in the same direction serves different owners: liquids suit cats and small dogs who are dosed by volume, tablets suit owners who prefer a counted dose. The risk is that two SKUs with near-identical positioning split sales, so each needs a clearly different label story based on its own ingredient list.
Entry pack and full pack. Where a direction has both a 60 ml and an 80 ml liquid, buyers sometimes treat them as a trial size and a regular size. Check the ingredient lists first: on the joint pages, JD-130 and JD-300 are described differently, so they are not simply the same formula in two bottle sizes. Our pack size guide covers the days-per-bottle arithmetic.
What to confirm before the range is fixed
For each shortlisted SKU, ask in writing for the specification sheet, the basis of the 2-year shelf life where it is listed, whether other pack sizes are available, and which documents ship with each batch. The OEM / ODM page lists the certification and document types available, and the liquid vs tablet guide covers the format trade-offs in more depth.
Frequently asked questions by OEM buyers
What do the series names on the product pages tell a buyer?
On the LANDCE product pages, products in the Liquid Series that list a net content show 60 ml per bottle, products in the BoCui 300 Series that list a net content show 80 ml per bottle, and BAIEN Tablet Series products list 20 tablets per box. Several BAIEN Excellence Series tablets list 400 mg × 40 tablets per bottle. The series name is therefore a quick guide to format and pack, not a claim about strength or quality.
Is an 80 ml product a stronger version of the 60 ml product in the same health direction?
The pages do not say that. Products in the same health direction can have different named ingredients and formats — for example JD-130 is listed as a joint supplement liquid, while JD-300 is listed as a joint liquid emulsion with glucosamine. Compare the ingredient lists and ask for specification sheets rather than assuming one is an upgraded version of the other.
How many SKUs should a first range include?
That depends on your channel and budget, which the catalogue cannot decide for you. A practical approach is to choose the health directions your customers already ask about, then decide whether each one needs a liquid, a tablet, or both. Adding a second format in the same direction only makes sense if it serves a different customer, such as a cat owner who prefers liquid and a large-dog owner who prefers tablets.
Which documents should be requested before finalising the range?
For each shortlisted SKU, ask for the specification sheet, the basis of the shelf life, the available pack sizes and the documents that ship with each batch. The OEM / ODM page lists the certification and document types LANDCE can provide; anything else should be confirmed in writing.
Planning your first range? Send the health directions and formats you are considering and we will reply with the matching SKUs and the specification points to confirm.